Getting to Know AFFIRM – Part 1

 

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Well, it’s official. You are reading the FIRST installment of “Getting to Know Affirm”. As I’m sure you’re aware by now, we’ve recently re-branded ourselves. We decided it was time to change our name to something that better describes what we do and how we do it. We provide positively engaging marketing (we don’t sell toner or paper clips.) In honor of the re-branding process, I thought it was fitting to ask a survey question that actually relates to what we do. What did I learn? It’s shocking that our office doesn’t constantly smell like Old Spice.

What is your all-time favorite marketing campaign?

Ryan: Old Spice, “The man your man could smell like” https://www.youtube.com/watch?v=owGykVbfgUE

Danny: The original Miller Lite Beer campaign in the late ’70’s/early ’80’s featuring famous former athletes and comedians arguing over “Tastes great” and “Less filling”

Katie: Old Spice, “The man your man could smell like”. I also love new Southwest Wedding Season commercials! https://www.youtube.com/watch?v=lRZ_xX-CuP0

Karissa: The 2015 Budweiser Super Bowl Commercial – “Lost Dog” https://www.youtube.com/watch?v=xAsjRRMMg_Q

Erik: I don’t know about all-time, but this child abuse PSA designed to be seen only by children is a great campaign in recent memory: http://www.fastcocreate.com/1682912/the-child-abuse-psa-designed-to-be-seen-by-children-only

Amy: Old Spice: The Man Your Man Could Smell Like! (link above) Otherwise a not as funny but great commercial is the Budweiser 2014 Super Bowl commercial. https://www.youtube.com/watch?v=uQB7QRyF4p4

Cathy: I don’t know if it’s my favorite, but the one that immediately came to mind was the Get a Mac campaign. I will admit to rooting for poor PC. https://www.youtube.com/watch?v=0eEG5LVXdKo
And if you’re looking for a more current one – I do enjoy the Kristen Bell & Dax Shepherd ads for Samsung. http://www.adweek.com/adfreak/kristen-bell-dax-shepard-kill-you-cuteness-their-latest-samsung-ads-164856

Josh: Guinness is good for you.

Traci: I’d say the Anti-Smoking “Truth” campaign. It was very hard hitting public service announcement that really made an impact for me.

Steve: That question is like asking what’s your favorite dessert or song – way too many choices! Here are my top three:
1. Volkswagen – Think Small. It’s an older campaign but a testament to the fact that Volkswagen never tried to be something there weren’t.
2. Apple – Get a Mac. Simple, clever, and people could easily relate to the people and benefits.
3. Old Spice – The Man Your Man Could Smell Like. Proof that even great marketing can resurrect an old, tired brand.

Rick: Quiznos Subs – Spongemonkeys

Roe: The Fireside Dinner Theatre – High School Musical

Laura: I have many favorites, but two that are sentimental faves:
Reese’s Peanut Butter Cup: “You got your peanut butter on my chocolate. You got your chocolate in my peanut butter. Two great tastes that taste great together.”
Tootsie Pops: “How many licks does it take to get to the center of a Tootsie Roll Tootsie Pop? The world may never know.”

Designing Ahead of the Game

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As a graphic designer, I need to stay on top of my game.  So, I keep up with the latest design trends, BUT in order to stay relevant, I must also foresee the future.

Since I am constantly looking at and studying future trends, I am able to incorporate those trends into eye-catching, yet strategic design that adds value to a client’s overall marketing materials. Here is one trend to watch that could help you take your marketing efforts to the next level in 2014:

This year the shift has been toward simplicity and visually pleasing design. As the products around us become more intelligent and with communication platforms increasing it is becoming more and more important to keep things simple. This trend is no more apparent than on the web.

See how simplicity can improve your brand: https://creativemarket.com/blog/2013/11/11/simplicity-in-web-and-graphic-design