Facebook Live, Trend or Tremendous?

One of the biggest trends in content marketing in 2016 was video and this trend will continue to rise in 2017. If you think about it, video is absolutely everywhere online: from live streaming to social media, articles, ads and these modes will only continue to grow in the years to come. Global giant Facebook recognized this trend and staying ahead of the curve launched Facebook Live in 2015, which is now available on all Pages and profiles on Facebook for iOS, Android, and the Facebook Mentions app.

So, what is so cool and beneficial about Facebook Live?
It gives anyone the chance to share live video stories, awareness campaigns, events, even products with your followers and friends in real time. One of the coolest elements of Facebook live is the interaction with real people in real-time. Facebook Live allows followers and friends to make comments while the presenter is speaking which helps to shape the discussion, flow, and overall feel of the live event. This type of personal interaction is unparalleled in any form of advertising. The other major benefit is that you don’t have to spend hours on editing and creating fancy videos, you only need a phone, a Facebook account and a good topic for your live story to reach your audience.

Here are some ideas for your first Facebook Live session:
– Hold a Q&A on issues or topics your followers are interested with or need help with.
– Explain, inspire and share with your audience a little bit of your mastery through live tutorials and workshops
– Give your followers an exclusive look into your brand by going behind the scenes
– Show a Demo
– Interview an interesting friend or colleague
– Livestream an event. Keep in mind that your live broadcast can last up to 4 hours.
– Launch a themed video series, like TV shows that would appear regularly on a set date and time.

Video is taking over the web, it is not a trend, so jump on the band wagon! Reach out to us at AFFIRM to plan your next Facebook Live event.

Source: https://flothemes.com/benefits-facebook-live/

A Once in a Lifetime Date- #61616

Earlier this year, one of our clients, METRO, decided to “reinvent” itself. While real-time update and trip planner apps and the introduction of new, more fuel efficient vehicles and mobile ticketing were garnering some interest from riders, the bus system was falling behind its goal of appealing to Millennials and other potential riders. So, when we found out National Dump the Pump Day falls on a once in a lifetime date this year, 6.16.16, it seemed like a no-brainer to kick of summer 2016 with a ridership event that will serve as a METRO brand relaunch. The event is largely social media driven, so we branded it #61616.

On #61616, four popular Cincinnati musical acts will play at four select METRO bus stops; two in the morning and two in the afternoon. Local radio stations will be at the four stops to excite people about the ridership event and promote riding METRO. In addition, there will be complimentary drinks and snacks at each stop for people to enjoy.

 Prior to the event, Cincinnati residents are being asked to take the pledge to ride METRO on #61616. Pledges can be made on the campaign’s microsite: www.METRO61616.com. By taking the pledge, people will receive a free METRO Day Pass and are automatically entered to win great raffle prizes, including concert tickets (Jimmy Buffett, anyone?) and restaurant gift cards.

Aside from branding the event and designing and maintaining the campaign microsite, we are incorporating both new and traditional media. Promotional tactics include print ads, radio commercials, online banner ads, promotional items (t-shirts and stickers!), and, of course, social media to attract Millennials.

While big events may be overwhelming for some, they are a great way to bring attention to a brand and introduce a new product, service, or feature. So, whether you’re planning a product launch or wanting to reintroduce your brand in a seemingly stagnant market, don’t be afraid to make the most of it! After all, it’s always best to “go big or go home,” right?

 

 

 

Radiohead and The Art of Creating Questions

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Source: http://pitchfork.com/news/56801-thom-yorke-shares-photo-of-mysterious-white-record-album-speculation-ensues/

Like most record-player-owning-Instagram-users, I have Instagrammed a few pictures of my record player playing a record. Like most people’s posts of this sort, mine have represented little more than “Ooh, isn’t it interesting that I’m listening to an Aretha Franklin record while I’m doing my dishes?!” However, when people associated with a mysterious megaband post pictures like this, the resulting reaction is much bigger than the 4-7 “likes” I usually receive.

Radiohead front man, Thom Yorke, and Radiohead producer, Nigel Godrich, both recently posted a cryptic record player photo to social media. The photo features an unidentified white record spinning on a record player that sits on a dirty table, along with a power strip and a small stack of black-and-white art prints.

In response, Radiohead fans and music fans in general have started asking questions and offering speculative answers about what the photo is supposed to mean. New Radiohead album? New Thom Yorke album? Thom Yorke is listening to an Aretha Franklin record while he’s doing the dishes?

If Radiohead really is releasing a new album sometime in the near future, they could have simply put out a press release saying so. Instead, they’ve chummed the fanatical waters with the mere possibility of a new album, and have caused a wildfire of conversation about it.

The same mysterious process can’t necessarily be applied to all marketing plans, but the concept of whetting appetites by creating questions is somewhat universal. As a business (or band), you want to encourage the growth of curiosity about your product and develop that into legitimate interest and ultimately sales. You want to give prospective customers something to chew on and consider, not just a fact or facts that might just be forgotten.

What sort of questions do you want people to ask about your business?

Creating a Successful Ending

By Cathy Looze

Last Forever: Part One

Source: Variety.com

First, let me say, I liked the ending of How I Met Your Mother.  I was not among those vocal fans who felt betrayed by the creators.  Nor do I think the creators of that or any series “owe” it to the fans to have stories go the way they want.  All fans are owed is a solid storyline that is well-written, engaging and supported by good acting.  Imagine if fans dictated everything ever written or products that are produced.  Would Ingrid Bergman have gotten on that plane, leaving Humphrey Bogart on the tarmac?  Would Rhett have said “Frankly my dear, I don’t give a damn.” to Scarlett?   Would disposable diapers have attained market share if the environmentalists had their say when Pampers was introduced?  There’s a point, I promise.

As social media has evolved, it’s given people a chance to express themselves while engaging with the brand, and in doing so, they expect the brand to address their concerns.  And many brands do take notice.  Some go to the extreme, like the HIMYM creators who put together an alternate ending to their finale to address their fans’ complaints, but many embrace it as a way to gauge what their buyers are thinking. Social Media Marketing research reports that 58.4% of companies use Twitter to monitor their brand.  But the question is: Does a company or brand know that these comments/complaints reflect the majority of what their customers think?

One issue with Social Media is that despite the constant references to it in the media, a relatively small percentage of the population uses it on a daily basis.  Numbers can vary depending upon which research company is quoted, but as the Pew Research Group is a non-partisan entity, let’s use their numbers.  According to their 2013 Social Media Update published in December 2013, Facebook is the undisputed leader, used by about 71% of online adults with 63% accessing it daily. 18% of Americans have a Twitter account with 46% of those accessing it daily.  Pinterest, Instagram have levels similar to that of Twitter.  So, yes, companies that talk to these people on social media sites reach an audience that is engaged, expressive and influential, but they aren’t talking to those who don’t use these outlets.  In other words, on social media, you’re talking to people who already know you – but those outlets don’t invite others to get to know you.

Told you I’d get to the point – which is that any marketing plan that uses only Social Media is excluding those that aren’t on Facebook or use Twitter.  A truly integrated plan must not only talk to your core customer, but encourage and invite others to try your product, service, TV show, in order to continue to grow and succeed.  Look at the big guys and you’ll see they already know that – McDonald’s, Coca Cola, The Gap, Wayfair.com – all use traditional media in addition to Social Media, to help move their brands forward.

So, when you come to us saying you want to put all your marketing efforts into Social Media, don’t be surprised if we respond with, “that’s a good idea, but….”

Social Marketing vs. Social Media

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Did you make any New Year’s resolutions? Start wearing a seat belt? Lose weight? Quit smoking? Stop drinking? That decision might just possibly have been the result of SOCIAL MARKETING. Social marketing is an effort to affect a behavioral change instead of to sell a product (check out Donald Driver, a regular wearer of seat belts).

You might use social media to help effect that change. In fact, FitBit and other exercise programs can be very effective because people are sharing their experience with others using online/social channels and making use of the spirit of competition to help motivate everyone to meet their goals.  

So, what is social marketing and how is it different from social media?

Social marketing: Social marketing was “born” as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to “sell” ideas, attitudes and behaviors. Kotler and Andreasen define social marketing as “differing from other areas of marketing only with respect to the objectives of the marketer and his or her organization. Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society.” 

Social media: is just one of a wide range of tools and tactics that can be used to help support a social marketing effort. Twitter, Facebook, LinkedIn, YouTube, Pinterest are just some of the social media channels available.

Many public health efforts use social marketing to help effect changes – such as cancer screenings, smoking cessation, food safety, nutrition and more. Through research, we get at the heart of both what motivates as well as what barriers exist in affecting behavioral change among our target audience. We then craft the messaging and the method in which those messages will be delivered based on the audience. Social marketing is measured in years, not months.  

Staples Marketing specializes in social marketing – we help reduce the number of deaths on Wisconsin roadways and increase the number of people recycling or using public transit. If you’re still confused about the difference between social marketing and social media – let us know. We’ll be glad to help clarify.