7 signs your PR efforts need a reboot

By Dorothy Crenshaw, PR Daily

One of the exhilarating things about working in PR, particularly on the agency side, is the variety of what we do. It’s ideal for those of us who are easily bored and don’t want to get into a rut.

Yet, we, too, can fall into routine, and even the best-conceived plan can become outdated or stale over time. Here are seven signs that your PR plan might need a reboot:

You’re relying on press releases. They still have their place, of course, but they shouldn’t be a crutch. Outreach to important constituents, including journalists, should go far beyond “broadcast news.” Of note, the rise of digital and social media and electronic news distribution has placed a higher premium on personal relationships and handcrafted outreach.

Your PR is a one-way street. Some blast out press releases. Others, even large, sophisticated brands, use social media channels as broadcast platforms (hence the term from above “broadcast news”). Wrong. These tactics will limit your return on investment and may even turn off your target audiences. Digital and social channels should invite feedback.

Read the entire sorty here- PR Daily

The happier we are, the more successful we will be.

Written by Daniel Mager, Staples Marketing

I can’t take full credit for the point of this blog entry since it was motivated by a post an old prep school friend of mine put up on Facebook today.  The reason I’m putting it up is that I’ve been thinking a lot lately about what makes someone successful in the advertising business, and life for that matter.  It comes down to the approach someone takes, how they handle adversity, and the persistence necessary to be successful.  All of this equals being HAPPY with what you’re doing, with the happiness leading to success.  You don’t find many successful marketers who are unhappy doing what they’re doing.  So that leads me to post what I think is a pretty helpful reminder that the happier we are, the more successful we will be.  You might find that you’ll be able to make a few slight course corrections yourself after reading the article, leading to a happier, more productive career: 

http://www.purposefairy.com/4899/15-powerful-things-happy-people-do-differently/

Things to consider when choosing a Media Monitoring Company

1. Make sure the service fits your needs. A free service like Google News can sometimes track what you need. However, you have no control over what publications they cover. It can sometimes be more than what you need and other times can miss what you are really looking for especially with television and radio. The paid services offer many good options but they all have their strengths and weaknesses. Get free trials from the well-established news monitors like NDS, Cision, Vocus, Lexus-Nexus, National Aircheck, CyberAlert, and Critical Mention .

2. Check Your Coverage. Almost all monitors vary on their coverage. Some may only do the top 50 or 100 markets. Some may not have a local office in the markets you are interested in which can be helpful. Some monitors may just do local and not national news. There are some that do just about everything. Radio coverage can greatly vary depending on the monitor. Some monitors will get their content form a newspaper’s website and some actually have the complete printed content. Some monitoring services offer a really nice user interface with very little substance. So it is important to take a test run before making a decision.

3. What do you want to get back? Many monitors offer useful information like Audience Numbers, PR Values, run times, tends, etc. This can be useful especially to justify the cost of a Public Relations Campaign. In some cases client may be interested in the video as well. Check with the monitor and make sure they can provide you the format you need. The clips can used in PowerPoint’s, DVD players and on websites. Make sure the monitor can provide the format(s) that work best for you. There are many options with varying quality and file size.

4. How fast do you need it? Many monitors now offer online access to coverage shortly after it runs. This can be a premium feature for someone who is constantly in the news and needs to be able to react fast to coverage. In some cases you may only need daily, weekly or monthly reports and don’t need the extra cost of the online dashboard. Some monitors can get you a clips within the hour and some may need till the next day.

5. How much? They all have varying price tags. Once you take your free trials, you will need to access what you really need in a monitoring service. The costs for subscriptions and clips greatly vary. Don’t be pressured into signing any contracts. A good monitor should give a good 2-4 week trial before you decide. It’s always best to do a side-by-side test using the same search terms for the same time period.

Griff Madigan

Ad space for equity

Air for shares
Could an unusual venture-capital model be taking off?
Apr 7th 2012 | BERLIN | The Economist
IN AMERICA, venture capital is plentiful. Not so elsewhere. In Europe, a handful of companies are helping struggling start-ups with an unusual model: investing advertising space in them instead of money.

Start-ups usually get their initial seed funding—a few tens or hundreds of thousands of dollars—from family or friends. A venture-capital firm won’t step in until the firm is ready to raise maybe ten times that amount. In America, intermediate sums tend to come from informal “angel investors”, typically entrepreneurs who have made a decent bit of money from their own start-ups and want to invest some in projects they like. But outside America’s technology hubs, such people are rare.

However, start-ups of that size are often making their first baby steps into the market and need publicity. Aggregate Media Funds, a Swedish firm started in 2002, pools excess advertising space provided by 15 Swedish media companies that are shareholders in the fund, and gives it to start-ups in return for an equity stake (it also plans their marketing for them). If the firms do well, they buy back the equity in cash, which goes to the shareholders, with a cut for the fund. Patrik Rosen, Aggregate’s boss, says it has made some 120 investments—in both start-ups and established firms that want to advertise a new product or a stock offering—and completed around 80 “exits”, though he won’t disclose how much money has been made.

Read entire story at The Economist

Substantial Growth in Ads Is on the Way to Facebook

By TANZINA VEGA, NY Times
Published: February 29, 2012

Facebook’s hundreds of millions of users could soon be faced with a lot more advertising — in their newsfeed, on their mobile devices and even when they log off.

On Wednesday, the company announced a new suite of advertising products intended to insert more ads into Facebook’s traditionally clean interface and to take more advantage of mobile ads, where the company has struggled. The announcement was made at its first marketing conference, held at the American Museum of Natural History in Manhattan.

For users, the announcement could mean many more ads on Facebook. For advertisers, the effort offers a chance to reach more users in more places.

Despite aggressively courting Madison Avenue for the last few years, Facebook has been an anomaly in the world of digital advertising. The ad units offered less creative options for advertisers who want to, say, take over the site’s home page or add moving text to an ad. Rather, the value in Facebook’s ads was in their data and personalization.

The potential for more ad dollars was reflected in the company’s first filing for a public offering in February. At the time, analysts said the company was expected to be valued at $75 billion to $100 billion. But according to the filing, Facebook made only $3.7 billion in revenue last year, the bulk of that from advertising.

Read the Full Story at New York Times