A Once in a Lifetime Date- #61616

Earlier this year, one of our clients, METRO, decided to “reinvent” itself. While real-time update and trip planner apps and the introduction of new, more fuel efficient vehicles and mobile ticketing were garnering some interest from riders, the bus system was falling behind its goal of appealing to Millennials and other potential riders. So, when we found out National Dump the Pump Day falls on a once in a lifetime date this year, 6.16.16, it seemed like a no-brainer to kick of summer 2016 with a ridership event that will serve as a METRO brand relaunch. The event is largely social media driven, so we branded it #61616.

On #61616, four popular Cincinnati musical acts will play at four select METRO bus stops; two in the morning and two in the afternoon. Local radio stations will be at the four stops to excite people about the ridership event and promote riding METRO. In addition, there will be complimentary drinks and snacks at each stop for people to enjoy.

 Prior to the event, Cincinnati residents are being asked to take the pledge to ride METRO on #61616. Pledges can be made on the campaign’s microsite: www.METRO61616.com. By taking the pledge, people will receive a free METRO Day Pass and are automatically entered to win great raffle prizes, including concert tickets (Jimmy Buffett, anyone?) and restaurant gift cards.

Aside from branding the event and designing and maintaining the campaign microsite, we are incorporating both new and traditional media. Promotional tactics include print ads, radio commercials, online banner ads, promotional items (t-shirts and stickers!), and, of course, social media to attract Millennials.

While big events may be overwhelming for some, they are a great way to bring attention to a brand and introduce a new product, service, or feature. So, whether you’re planning a product launch or wanting to reintroduce your brand in a seemingly stagnant market, don’t be afraid to make the most of it! After all, it’s always best to “go big or go home,” right?




Summer in Milwaukee


Source: http://www.jsonline.com/entertainment/festivals/schedule-ju5pjtf-160044405.html

Milwaukee… one of the most underrated cities in the country. This is especially true come summer time. Summer in Milwaukee is a cultural and entertainment experience unlike any other. Having not been born and bred in Milwaukee, it was an exciting surprise to see such volume and variety of events happening in the city. Growing up in New York and Chicago, where there is constantly events going on, it was electrifying to see that in Milwaukee, and it gives me the sense of “home”.

Each weekend from June through Labor Day there is at least one major local event. From Irish Fest, to Bastille Days, to Festa Italiana… it’s hard to decide which to attend! These festivals draw large crowds and tourists from both near and far.

In particular, Milwaukee’s own late-June-into-Early-July Summerfest, also known as “The World’s Largest Music Festival” or “The Big Gig”, takes place along Lake Michigan in downtown Milwaukee. There are concerts to please people of all ages and musical tastes each day and night over the 11 day period. Summerfest goers flock from all over the country to hear their favorite bands play outdoors in a variety of band shells all along the lakefront.

While attending Summerfest, a visitor can experience a little taste of all Milwaukee has to offer. In addition to music, there are food stands and kiosks from the hottest Milwaukee restaurants and bars. Saz’s is a staple at Summerfest. The sampler platter of sour cream and chive fries along with the mozzarella sticks gives visitors a real taste of Wisconsin!

There are many other restaurants from Milwaukee including Water Street Brewery, AJ Bombers, Major Goolsby’s to name a few. Each of these showcase popular food items as well as locally brewed beer.

In addition to the great music and variety of food, Summerfest and all of other local festivals provide a great people watching atmosphere. The festivals attract tourists from all over the state and the country. My favorites of the summer include Bastille Days and Brady Street Days. Each offer a slightly different cultural and entertainment experience. Don’t hesitate to remind your friends and family, both local and out-of-towners, about all of the fun there is to be had at Milwaukee’s festivals!

The Unofficial Mascot

Source: http://www.twitter/BrewersHank

Have you heard about Hank? If not, where have you been? Hank has become a household name when discussing the Milwaukee Brewers in any aspect. For those of you who aren’t familiar with Hank, here is a short backstory: Hank, believed to be a Bichon-Frise mixed breed, wandered onto the Brewers spring training facility in Arizona during spring training. He has since become the new “unofficial mascot”.

This season, the Brewers have been integrating Hank into a lot of their advertising and promotions. So far, Hank:
– Has his own baseball jersey…K-9 (get it?)
– Will have his own bobble head given out to fans later this season
– Makes his appearance in his dog house at home games
– Regularly is featured via the Brewers social media platforms and onsite promotional events
– Even made an appearance running in the famous Racing Sausage event during a game.

What’s next for Hank? Will we see him in print ads and TV? Will we hear his bark on the radio? Like all good marketers, the Brewers recognized the power of Hank’s story to connect with existing fans, attract new fans, and highlight the charitable nature of the Brewers organization. Are there stories to tell in your company or organization that have the power to motivate and engage your audiences and customers? If so, make sure you are sharing them, not only through word of mouth, but through your other marketing tactics as well. The power of Hank is a good example to follow.