He Only Scored 39

Atlanta Hawks vs. Boston Celtics

Photo Source: usatoday.com

The NBA is a league full of storied rivalries and unforgettable games, and this story is pretty unforgettable. Plus, it’s a fantastic example of what it means to be ABSOLUTELY POSITIVE – one of our Core Values here at Staples Marketing.

Dominique Wilkins recently gave an interview for the Boston Herald wherein he discussed one of his first ever matchups with Larry Bird, during the 1982-83 season. Wilkins was a highly-touted rookie, but Bird had already established himself as a superstar – and a known trash-talker.

After refusing to shake Wilkins’ hand before the game, Bird proceeded to score on him time and time again, talking a HUGE amount of trash all the while. It wasn’t until Wilkins scored on Bird with a strong move to the basket that Bird finally relented (momentarily).

Bird told Wilkins that he liked him and admired his toughness, but said he would still score 40 points on Wilkins that night. Wilkins said in the interview, “But I got him. He only scored 39.”

Giving up 39 points to an opposing player is not great, but Wilkins chalked it up as a win because it wasn’t 40. Additionally, he went on in the interview to say that tough games against the league’s best competitors didn’t hurt him, but instead made him into a tougher, better player.

Dominique Wilkins developed into a Hall of Famer because he didn’t let setbacks get him down, and he used the setbacks he met as learning devices to better prepare himself for the next time. That is what it means to be ABSOLUTELY POSITIVE.

Getting to Know Staples Marketing – Part Six

“Getting to Know Staples Marketing” is continuing with the travel theme for another round of vacation-related questions. When I asked everyone where their favorite vacation spot is, it was assumed that people would answer with destinations they’ve been to and enjoyed. After reading everyone’s answers, the question began popping up around the office about places we HAVEN’T been, but would love to go. That leads me to my next question:

If you could go anywhere in the world (assuming money was no object), where would you go?

Amy: The Maldives or Bali

Katie: I’d go to Australia and New Zealand for the surfing and the scenery!

Traci: Paris, France to see the Eiffel Tower. My husband’s answer would be Belgium, for the sole purpose of drinking their beer…I’d consider that too!

Josh: Giza, Egypt

Danny: Australia

Jenny: Greece!

Cathy: I’ve been there before but didn’t spend nearly enough time, so if money and time were no object, I would go to Europe – starting with Italy. I would spend most of the time there – at least a week in Rome, a week in Sicily to meet remaining relatives and tour the island and spend a week in Capri. Then I’d have to see the areas I haven’t visited yet – Tuscany, Venice and hang around Lake Como. After that, I’d want to see Crete, Belgium, Paris and London. And, maybe a stop in Amsterdam.  😉

Ryan: I would travel through every country in Europe, for a 3 month Summer Vacation!

Ingrid: Austria, Germany, Switzerland, France, England, Italy, Spain, Belgium, Ireland, Scotland, Portugal

Laura: I would go to Ireland and Germany to find family and ancestors, then spend some additional time on every continent.

Erik: Belgium & Austria, touring all the Trappist monasteries that brew beer, bringing some of the best of everything home.

Steve: Laucala Island, Fiji

Rick: Africa

Roe: I would like to travel through Europe, especially Italy.

While we’re on the topic of places we’d like to visit, check out this list of completely unreal destinations throughout the world. I might have to change my answer…


Do you know WHY your company exists?

Simon Sinek Golden Circle

That’s a pretty basic question when you get right down to it. If you asked 10 people, most of them would likely say it’s, “to make money.” While that certainly is one of the reasons companies exist, we know that most are here to satisfy the needs of the groups they serve by providing them some type of value. Knowing that, it still doesn’t explain the key reasons why companies exist.

For those who are familiar with TED Talks and the one by Simon Sinek regarding “The Golden Circle,” he does a great job of explaining this idea. If you haven’t seen it, take a few minutes to watch this short clip. While the examples he provides are based on well-known brands and individuals, he points to three basic principles that drive successful businesses. In short, the “The Golden Circle” refers to:

  1. All companies must know WHAT they do.
  2. Some know HOW they do it, and how they add value.
  3. Very few know WHY they do what they do.

These three principles apply to all companies, from those that are just another company in the market to those that lead them. While you may agree or disagree with the Simon’s rationale or principles, the takeaway is that “People don’t buy what you do but why you do it.”

Our agency’s purpose is to effectively communicate to people how they can make their own lives better. This was defined over the past year as we looked more closely at WHAT we do and HOW we do it in establishing our core values. The WHY part came out of that discovery process and it speaks to not only why we exist but what we hope to inspire in our clients and everyone we work with.

From providing information to people about better ways of recycling and keeping a cleaner environment, to helping them become aware of how to drive more safely on Wisconsin roadways — plus a whole lot more, we’re all about making lives better.

Even though our agency started 30 years ago (with the latest iteration beginning in 2004 when Danny Mager and I joined the firm), we hadn’t taken the time to define the WHY. Prior to Staples Marketing, I was fortunate to be part of a number of successful companies that used “The Golden Circle” principle whether they knew it or not. These companies helped shape my outlook for the kind of work we do today as well as the kind of agency we’ve become. And looking back over the years, I know there are many organizations that have impacted the WHY for me personally, including my experience growing up in Scouting and my involvement more recently in Rotary International.

So, while some of you may know WHY your company exists, for those of you who don’t — know that it’s never too late.

Next time I’ll share our Mission, Vision and exciting news about where our agency is headed.

Timing is Everything


Source: https://houseplansllcblog.files.wordpress.com/2008/08/vitra-nelson-wall-clock.jpg

You’ve heard the saying, “Timing is everything” plenty of times before. This is relevant in a lot of scenarios – from driving home the selling point in a pitch, to launching that innovative product into the market. But another aspect of timing is one of Staples Marketing’s core values: Always Responsive.

We’ve all experienced the importance of responsiveness firsthand. No one likes waiting on an empty glass to be refilled at a restaurant while the meal comes and goes. No one enjoys standing in mechanic’s lobby with the minutes ticking by without being acknowledged. And who looks forward to waiting for the cable company in that designated timeframe, only for them to not show up.

On the flip side, when we experience the opposite, we remember it. Having recently gotten married, I can tell you that the options for vendors are endless and people who replied promptly were put at the top of the list. People feel respected and valued when they know they’ve been heard and their request is being taken care of.

This is why “Always Responsive” is one of Staples Marketing’s core values – because timing is everything.