Getting to Know Staples Marketing – Part Three




It’s time for another installment of “Getting to Know Staples Marketing”. This time, we’re learning about one of my personal favorite topics – food! I wanted to find out what kind of menu everyone would put together if they knew it would be their last meal. What did I learn by asking this question? Everyone else here has much more “grown-up” taste in food than I do. 🙂


Question 3: You get to pick your last meal. What would your menu consist of?

Roe: Steak and Lobster!

Ryan: A bottle of Cabernet, Caesar salad, and French onion soup. Filet mignon with sautéed mushrooms, garlic mashed potatoes, and asparagus. Mascarpone raspberry sauce cheesecake with Oreo crumbles crust.

Danny: Caesar Salad, Chicken Parmesan over ziti, fried eggplant and garlic bread.

Amy:  Either “Linguine with white clam sauce and a side of steamed broccoli with truffle oil” or “Sushi – Edamame, a tuna and avocado roll with a side of sriracha mayo, and a shrimp tempura roll”. Either one will include red velvet cake and an iced cappuccino for dessert.

Rick: A porterhouse steak, lobster tail and Kendall Jackson Chardonnay.

Cathy: Cappelini with fresh tomato sauce and basil, a bowl of Third Ward Cafe’s Cioppino (they’d re-open to make this for me), a bottle of Nero d’Avola, and a cannoli.

Traci: Filet mignon and truffled mashed potatoes from Carnevor Steakhouse!

Ingrid: I would start off with escargot. Roasted lamb, smashed potatoes, sautéed green beans with almonds.  Of course this would be accompanied by a good red wine. Something with chocolate and nuts, along with good coffee.  Then, a B&B, Jagermeister or Baileys to end the dinner.  Yummy! 🙂 I would not be able walk if I actually managed to eat all of this at one time.  But it would be fun to try.

Katie: Hands down, my mom’s homemade bacon-jalapeno-mac’ n cheese. It wouldn’t be complete without cookie dough for dessert.

Laura: A Caesar salad with homemade macaroni & cheese, mint chip ice cream and a fine red wine to go along with it.

Erik: My wife’s spicy kale salad and a Sazerac. Comet Café’s meatloaf sandwich, but with Carnevor’s truffle oil mashed potatoes because, while Comet’s potatoes are good, those truffle potatoes are incredible. And a couple scallops on the side. With this I’d drink a Rochefort 10, or maybe a bold red wine, like an old vine zin. A small helping each of: chocolate ganache, crème brulee, and Kopp’s grasshopper fudge custard. I’d have a few cups of a Chemex-brewed Sumatra with this course.

Josh: Thanksgiving Dinner (turkey, potatoes, stuffing, green bean casserole and cranberry fluff) with Marionberry pie for dessert.


Radiohead and The Art of Creating Questions



Like most record-player-owning-Instagram-users, I have Instagrammed a few pictures of my record player playing a record. Like most people’s posts of this sort, mine have represented little more than “Ooh, isn’t it interesting that I’m listening to an Aretha Franklin record while I’m doing my dishes?!” However, when people associated with a mysterious megaband post pictures like this, the resulting reaction is much bigger than the 4-7 “likes” I usually receive.

Radiohead front man, Thom Yorke, and Radiohead producer, Nigel Godrich, both recently posted a cryptic record player photo to social media. The photo features an unidentified white record spinning on a record player that sits on a dirty table, along with a power strip and a small stack of black-and-white art prints.

In response, Radiohead fans and music fans in general have started asking questions and offering speculative answers about what the photo is supposed to mean. New Radiohead album? New Thom Yorke album? Thom Yorke is listening to an Aretha Franklin record while he’s doing the dishes?

If Radiohead really is releasing a new album sometime in the near future, they could have simply put out a press release saying so. Instead, they’ve chummed the fanatical waters with the mere possibility of a new album, and have caused a wildfire of conversation about it.

The same mysterious process can’t necessarily be applied to all marketing plans, but the concept of whetting appetites by creating questions is somewhat universal. As a business (or band), you want to encourage the growth of curiosity about your product and develop that into legitimate interest and ultimately sales. You want to give prospective customers something to chew on and consider, not just a fact or facts that might just be forgotten.

What sort of questions do you want people to ask about your business?

Inspired Fun with a Twist



If you read the recent post on core values by agency partner Steve Stocker, you know that one of our core values is INSPIRED FUN. This means that we love doing what we do and honestly have fun with our coworkers and clients. Together, we change the way people think, feel and act, and to us, that’s inspiring. As the old saying goes, “Do what you love and you’ll never work a day in your life.” We believe that if you do the work that you’re inspired to do, you will find fun in what you take seriously!

However, there is also something to be said for finding seriousness in what you consider fun. The following link shows how a 3D modeler chose to turn functional design on its ear. It’s fun for the sake of fun, but very impressive and well-designed fun, which makes the work an excellent self-promotional piece. Enjoy!