Flex Your Brand, Go Digital!

Digital Board Header

Digital billboards are nothing new, but they are growing in popularity and for good reason too. As a next generation platform for advertisers, digital boards allow businesses to interact with consumers, create custom content and make maximum impact.

Traditionally speaking most billboards you see are still vinyl, BUT if you are looking for more flexibility and versatility then digital billboards may be a viable option.

With digital boards you can schedule different ads to run at different times, even create several ads to rotate. We successfully used this media approach for Metra’s 2014 Summer Campaign in Chicago. By rotating several boards Metra is able to reach a variety of consumers with different messaging thus expanding their marketing efforts and potential ridership threefold.

Another great benefit is the ability to directly respond to market conditions within minutes. Leinenkugel’s Brewing Co. recently took advantage of this by promoting its Summer Shandy with special weather-responsive boards. By utilizing weather sensitive technology the digital ads change as clouds roll in, showers falls, or the sun shines. See article here: http://www.digitalsignagetoday.com/news/leinenkugels-sells-summer-shandy-with-weather-responsive-digital-billboards/

If you’re interested in flexible outdoor advertising or simply intrigued please drop us a line. We are always developing new and creative ways to improve our clients marketing efforts!

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s